Tuesday, February 28, 2012

Buy Best Replica Iwc Spitfire Pilot Mark Xvi Steel Mens Watch on Aaawatchreplica

By Haitang Yu on July 05, 2011
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IWC, Big Pilot IWC is undoubtedly one of the most prestigious brands on the aviator's watches segment. Over the years, the "Flieger" scale has given birth to several emblematic models such as the Mark XI or the Doppelchronograph. best mens watches On the catalogue for now nearly 10 years, the Big Pilot is the highlight model, with high level dimensions and movement. A watch with an authentic design The first word that comes off the top of your head when seeing the Big Pilot is "authenticity". The design is directly inherited from the aviators' watch of the Second World War. No exotic material nor gadget functionalities: a Big Pilot seems to be there only to give the time of the next raid or to control a flight schedule at 20000 feet. Once more, in IWC, the finishing of the casing is outstanding, with an alternation of polished/brushed surfaces and sharp angles. The bulb crown with the acronym "Probus Scafusia" is of a big diameter and is itself worth the trip. All the IWC aviators' watches being thought to be really used on flight - and not only inside the lounges' bars of the business class, the sapphire is resistant to the depressurizations (thanks to a special fixing) and the movement is protected from the magnetic fields by a soft iron cage. A high quality range manufactured movement The movement is the caliber 51111, the highest quality of the IWC caliber without complications. IWC Spitfire Mark XVI Mens Watch IW325501 Endowed with a power reserve of 7 days, it owns the Pellaton assemble system that is common to all the IWC and its big diameter ensures it an unfailing reliability.

The dial is very uncluttered. Nothing comes to disturb the reading of the essential information: hours, minutes,Cartier Double C Motif Necklace in Yellow Gold Plated, power reserve,Cartier Love Bracelet in Stainless Steel, and, the sole concession for a civilian use is the date. The diurnal readability is perfect. The bulb crown with the acronym "Probus Scafusia" is of a big diameter and is itself worth the trip. A watch that needs to be tried before buying it Exclusive in its manufacture, the Big Pilot is also unique when wearing it: its large dial opening and its enough long lugs make it seems larger than it already is (46,2mm). It tightly suits a 17cm wrist and its size can puzzle an unwarned public. Hence, it is a watch that absolutely has to be tried before considering buying it, because its comfort can quickly become problematic: the matt crocodile skin strap, though visually very pleasant, is extremely rigid and can irritate the wrist. As well as for the crown, the very prominent crown can be disturbing if the upper part of the wrist is sensitive to abrasions... Conclusion Of a flawless manufacture and endowed with a never out of fashion charm, the Big Pilot is really an outstanding watch. IWC Ingenieur Automatic Mens Watch IW323301 It is an extreme piece which quality will fulfill the amateurs ready to bear its radicalism. The fact remains that with a price over 11000 EUR, it is better to have a real love at first sight because it is still a watch difficult to wear daily.

For those who are seduced by the design of the Big Pilot but the price and the diameter hold back, the IWC or the Mark XVI offer, for instance, even if the movement is not comparable, a very close design with a more reasonable diameter and price (39mm and less than 3000E) The + : quality of the manufacture movement authenticity and temperament The - : only for strong wrists. Manufacturer data Brand IWC Model name Big Pilot IWC Aquatimer Mens Watch IW353803 Reference number IW500401 Case material Steel Case diameter (without crown) 46,2 mm Case diameter (crown included) 51 mm Movement type Automatic Calibre IWC 51111 Calibre base IWC Manufacture Functions Date Hour Minute Power reserve Second Crystal Dual-face crystal with anti-reflective coating Power reserve ability 168h (7 days) Transparent back No Lug width 22 mm Length from lug to lug 56 mm Case thickness 15,80 mm Water resistant 60 m Strap material Crocodile skin Clasp type Pin buckle Clasp material Steel IWC Aquatimer Mens Watch IW371918 Total weight 147 grammes Retail price France 11,400.00 EUR Editor's opinion : 67.5/100 Comfort (/15) 7 Movement (/20)more 13 Movement Optimisation / Garnishment (/5) 4 Ease of handling and adjustment (/5) 5 Movement control proceeded by the Manufacture / horological awards (/3) 1 Power reserve ability (/2) 2 Complications (/5) 1 Finishing (/20)more 17 Dial finishing (/6) 4 Case finishing (/6) 6 Quality of garnishment / caseback engraving quality(/2) 2 Crystal quality (/4) 3 Clasp finishing (inner and extern) (/2) 2 Practicality (/20)more 15.5 Diurnal legibility (/5) 5 Night legibility (/4) 4 Water resistant (/3) 0.5 Strap : ease of size adjustment + ease of substitution (/4) 3 Clasp : quality and safety (/4) 3 Bonus (/10)more 3 Limited edition (/3) 0 Watch delivered with several straps (/2) 0 Quality of the watch box (/1) 1 Portability with shirtsleeves buttoned (/2) 0 Goodies included (/1) 1 IWC GST Split Second Chronograph Mens Watch Understandability of the brochure (/1) 1 Value for money (/15) 12 When to wear it ? For an aerial survey flight.

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Thursday, February 23, 2012

Counterfeiting of Brands in India

By Sheng Feng on May 17, 2011
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Designer Dior

Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for people misusing existing brand values that have been cultivated and nurtured over a period of time. The mushrooming growth has also given rise to despicable marauding activity, which is nothing but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting among people or the need factor? I guess it is both.

Counterfeiting also referred as piracy in a common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Ever since the evolution of brands, the business has marked a trend in the society where everyone wants to associate himself/herself with the latest quality fashion trends in different forms like branded clothes, institutes, branded products etc. After all, what matters at the end is to show off the branded You!!

The word ounterfeit describes the forgeries of currency and documents but these days the imitations of clothing, software, pharmaceuticals, jeans, watches, electronics, and company logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement.Certain consumer goods, especially very expensive or desirable brands or those which are easy to reproduce at low rates have become quite frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same factory that produces the original,Cartier Leaf Charm Necklace, authentic product, using the same materials.

Indian metros have become base for manufacturing counterfeit products and account for maximum Intellectual Property Rights violations. Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate here.

Again the question comes is what has evoked counterfeiting?

Brand business, its growth /competitions etc has led to availability of counterfeits because of the fact brand sells and makes you outstand and therefore the need to copy, pirate, counterfeit has emerged along with the growth of brands.In India, the direct loss to FMCG industry is also not less than ' 200 million. A survey was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having maximum loss up to 40% and an average loss around 20% of their market share of their well known products.

The biggest concern is, however, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% lesser value than the original. A common man with limited knowledge falls for the counterfeit products due to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another big jolt for the brand industry.

As counterfeiting has become an economic problem of international importance and has been growing dramatically across the globe, manufacturers of the original products and government find themselves in a constant battle against counterfeiters. This has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. The framework also considers the interplay of attitudes, purchase intentions, and dissonance that leads to coping processes and in turn influences attitudes and decisions. Counterfeiting appears in two different forms, as deceptive and non-deceptive counterfeiting. Under receptive counterfeiting, the consumer is not aware of the fact that he/she purchases a copy rather than the original product and cannot be held accountable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally purchase fake products.The most popular counterfeit market is clothing, followed by shoes, watches, leather goods, and jewelry. Louis Vuitton, Gucci, Burberry, Tiffany, Prada, Hermes, Chanel, Dior, Yves St Laurent,Cartier Leve Stainless Steel Ring in White Gold Plated, and Cartier are frequently pirated.

Studies say if consumers would not buy; there will be no market for the counterfeit retailers. It also reveals the consumers which include students and businessmen as the major section with 31%, service class (19%) and housewives with 17%. So the question is: who is to be blamed - the retailer or the counterfeit prone consumer?

The customers site few reasons to shop fake products from street markets like branded products available at cheaper rates, choices and variety of designs, one shop for all purchase items. However, they also feel the need of strict laws which can prevent counterfeiting. Nevertheless, a joint effort has been made by FICCI and the leading FMCG companies to bring all companies together to initiate a war against such menace. It is a Brand Protection Committee (BPC) with the objectives to combat the commercial theft since large number of factors goes into a brand building, unscrupulous persons pocketing something which belongs to someone else and also piggybacking on someone elses reputation and to bring awareness amongst society since these counterfeit products deceive the gullible consumers.

However these steps are not enough to stop counterfeiting, Indian Government and other statutory bodies should take active interest for the protection of legitimate business and provide whole- hearted support to the industry at large.

Author is a HOD, Department of Business & Technology at Pearl Academy of Fashion, with more than 18 years of experience in industry & academics in India and abroad. The article has been drafted on the basis of researched project done by her student of PG Diploma in Fashion Merchandising Ms. Harpreet Kaur of 2008-2010 batch.

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Wednesday, February 15, 2012

What's Ahead

By Jacqueline Smith on August 09, 2010
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(1)Responsibility of Journalists

Campaign fund-raising and advertising are a complex and integral aspect of the election process. Journalists who are knowledgeable about campaign finance and advertising can serve their audiences and positively affect political advertising. By understanding the laws governing the content and funding of Cartier Pasha Replica political advertisements,Cartier Stainless Steel Bracelet with Diamonds, discerning the differences among the three types of political ads, and learning how to analyze ads effectively, reporters can help their viewers and listeners dissect and digest the information they receive from candidates, parties, and issue advocacy groups. As a result, the public can make informed and educated decisions on election day. Ad watching also may help encourage accuracy and honesty in political advertising. When stations neglect these responsibilities, the public can be misled.

(2)Products versus Candidates

Conventional wisdom says that candidates for political office are now sold to the electorate like cigarettes or soap. There is some truth to the claim. Both manufacturers and politicians develop mass media campaigns to persuade us to act as they wish. Both manufacturers and politicians seek to create name recognition and employ differentiation, association, audience participation, and repetition to communicate their messages. Both rely on campaigns that are centrally coordinated by people issuing many messages—or a single message to many media—across an extended period of time to accomplish a specific objective. Both condense their messages into slogans.

Politicians are not soap or cigarettes,Cartier Love Bracelet in Stainless Steel Plated with Rose Gold w, however, and the campaigns for products and politicians have contrasting functions, values, regulations, and financing. In this chapter we focus on these differences to indicate the peculiar limitations operating on those who would influence the outcome of a political campaign; we also examine the re-sources available to them. By contrasting political and product campaigns, we hope to increase understanding of both.

(3)Using the Media

A political campaign's use of media is more short-lived and more intense than a campaign on behalf of a product. We may see the ads for a specific product, such as Ivory Soap, for decades. As long as the product holds a share of the market the manufacturer considers acceptable, the product will stay on the market. We use soap all year, so advertising for soap appears year-round. A political Cartier Pasha Replica Watches campaign is more akin to an ad campaign for a seasonal product, such as a brand of Christmas tree ornaments.

A political campaign is relatively short. Only rarely does a candidate for statewide office begin to air commercials more than three months before the election. Usually, ads appear in the last four to six weeks, and the number of ads increases as the date of the election approaches. By contrast, a three-month campaign for a product would be a very short campaign. Often producers spend more than three months just testing the product and then spend additional time testing the commercials that will market the product. The short duration of the typical political campaign is one of the campaign's major liabilities because it is difficult to create or change people's attitudes in a short period of time. Consequently, contenders are announcing their candidacy earlier than they once did, and speculation about likely candidates begins the day after each inauguration.

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Saturday, February 11, 2012

The Results of The Newspaper Preservation Act Are Controversial

By Jacqueline Smith on August 04, 2010
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In September 1997, Gannett owned 87 newspapers; Knight-Ridder, 33; Newhouse, 23; Times Mirror, 9; the New York Times Company, 20; and Dow Jones and Company, 20.74 In 1998, the Sunday New York Times had a circulation of 1,018,912; the Los Angeles Times, a Sunday circulation of 1,355,Cartier panther bracelet,682; and the Detroit News and Free Press, a Sunday circulation of 796,468.

In 1970, Congress passed the Newspaper Preservation Act, which permitted news-papers threatened with bankruptcy to share manufacturing plants and commercial operations, an activity that would otherwise violate antitrust laws. Since the law was en-acted, the Justice Department has approved thirty Joint Operating Agreements (JOAs), preserving the existence of multiple newspapers in many cities in the United States.76 Although two papers may share printing, advertising, and circulation functions, the act stipulates that the papers' newsrooms and editorial pages must remain separate and in-dependent. The success of JOAs has been mixed, however. As of 1999, JOAs were in place in fifteen U.S. cities, including Albuquerque, Birmingham, Charleston, Chattanooga, Cincinnati, Detroit, Fort Wayne, Honolulu, Las Vegas, Salt Lake City, San Francisco, Seattle, Tucson, and York, Pennsylvania.

The results of the Newspaper Preservation Act are controversial. Its critics charge that such mergers hike advertising rates. Advertisers, such as supermarkets, who must use the newspapers to reach readers must pay the price. These costs are passed on to consumers. Defenders of the act note that it has preserved two editorial voices in some major cities. In 1983, for example, Seattle's two major papers—the morning Post-Intelligencer and the evening Times—combined. The Post-Intelligencer, which appeared to be failing before the venture, prospered for a time but has recently been in financial straits.

The continuation of the Newspaper Preservation Act is uncertain. In 1989, the Supreme Court voted 4-4 to let a JOA agreement go forward between two Detroit papers. In the same year, the House Committee on the Judiciary's Economic and Commercial Law Subcommittee held hearings to determine,Cartier fragrance cheap sale, among other things, whether the act should be repealed. Although the act withstood both of these encounters with opponents, the narrow court win and increased congressional scrutiny mean that its continuing existence is no longer assured.

Newspaper advertising revenues rise and fall with the economy. Revenues for 1997 were $41.3 billion, an increase from the year before, but the continued increase necessary to offset the rising cost of newsprint was uncertain.78 In major newspaper markets, advertising is 35 percent retail, 27 percent automotive, and 7 percent travel. A drop in consumer spending or employment opportunities directly affects revenues.

The relationship between readership and advertising is complex. When a paper be-gins to lose circulation, a downward cycle begins. Readers purchase the paper for its news content and its advertising information. The newspaper with the larger circulation gets the greater share of advertising. Increased advertising increases the news hole, which in turn attracts more readers and with them more advertisers. A newspaper trailing another in a market may find itself with 40 percent of the readership but, because of this cycle, only 25 percent of the advertising. Because advertising accounts for up to 80 percent of a newspaper's revenue, decreases in advertising can spell a paper's demise.

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Monday, February 6, 2012

High Grade Breguet Classic Tourbillon Watch Replica

By Brendan Hansen on January 03, 2011
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There are many watchmakers nowadays, but Breguet remains as one of the favorite manufacturer's worldwide because its is a name associated with fine watches, as well as a high quality tradition that has been appreciated for generations since 1775. swiss replica watches Founded in Paris, France, Abraham-Louis Bréguet, a Swiss horologist famous for his innovations, the company is now a branch of Swatch Group Ltd., the biggest watch manufacturer worldwide, that has situated the Breguet collection within its prestige and luxury watches range. This collection includes some of the most memorable watch models ever, including the Breguet 3758, Breguet Classique replica a gold coated watch with stainless steel case, and Breguet 1828, a classic 18kt gold case watch. Breguet timepieces are catalogued by collection, master pieces, and new watch models so everyone can search for the right watch, which prices vary depending on uniqueness, design, and crafting, although all the company's watches enjoy a quality that goes beyond anyone's expectation.

If you are curious about the history behind these beautiful watches, a virtual or physical visit to the Breguet Museum illustrates better why this brand was the preferred by Louis Philippe I, Duke of Orléans, Queen Marie Antoniette of France, Napoleon Bonaparte, Tsar Alexander I of Russia, Queen Victoria, and many other patrons from the diplomatic, financial, military, and scientific elite. Rolex replica This museum is located in Paris and was inaugurated on September 13, 2000 and houses countless timepieces, documents, and other horology items from the 18th century, what makes the company proud for having the special place Breguet has in the French heritage, despite the master work of Abraham-Louis Bréguet spanned only for eight years. Bréguet died in 1823 but his genius survived the arrival of the so-called modern times from the 19th century to date.

Nowadays, this watchmaker has expanded its achievement to other designing areas that include an exclusive jewelry line,cartier love bangle gold replica, besides timepieces that range from master clocks with innovative designs to incredible wristwatches for him and her. Cartier replicaBreguet's collection for men includes the Classique series, the water-resistant Marine,cartier love bracelet bangle w, Heritage, La Tradition and Type XX, XXI collection, a chronograph collection inspired on the watches worn by pilots in the World War II. Corum replicaOn the other hand, women's collection is characterized by watches with diamonds included in the Classique, Heritage, Marine, and Type XX, besides Reine de Naples, an elegant collection with oval bezels. Breguet has recently introduced a line of writing instruments as a tribute to writers who mention or feature Breguet watches in their works.

Hublot replica Breguet watches are often easily recognized for their coin-edge cases, guilloch?? dials and blue pomme hands (often now referred to as 'Breguet hands'). Breguet replica watches are of the highest quality and the most similar design as the real watches. Panerai Luminor replica You will find that these best classic Breguet replica watches have all of the details of the real thing. All the high end Breguet replica watches repeat the unique design and the exceptional quality of the mechanism fully consistent with the authentic. omega replica When you look at our designer Breguet replica watches you will find that you can get all of the style, class, and status for just a fraction of the price. It will absolutely worthy your money!

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